For its eleventh edition, the GuadaLAjara Film Festival is proud to present a poster that represents what our new mission stands for. Our purpose consists of not only celebrating the best of Latin American cinema, but to provide valuable opportunities to emerging Latinx and BIPOC creators, with the intention of fostering and cultivating a borderless film industry. We decided to collaborate with David Camarena, a Los Angeles-based Mexican-American photographer who genuinely captured the essence of what our festival seeks to achieve. The GuadaLAjara Film Festival will serve as a bridge that unites both sides of the border to shine a light on new talent and diverse creative voices. On the poster, we decided to include the 6th Street Viaduct bridge in Downtown Los Angeles for two reasons. The first to promote the festival’s new location in DTLA, and second to speak for the merging of Latin American culture, experiences and stories, with metropolitan Los Angeles, the center of the American film industry.
Furthermore, the design of the poster being a collage, represents the great composition of stories, races, and experiences lived by these underrepresented communities throughout their history in the United States. Lastly we incorporated photographs from David Camarena’s portfolio, where he captured vintage cars and important locations in the city of Los Angeles, representing the inherent social fabric that has been built in this city over the years, as a result of these groups coming together. Each element works together to unify, strengthen and connect our stories which have been responsible for achieving and establishing a new and progressive American culture.